Pinterest Launches Its initial API

 Pinterest has been busy recently with characteristic releases like related pins, promoted pins, and now this: dedicated Pinterest pages on brand websites showcasing the pins that are trending in the order of the brand on Pinterest. 

Pinterest explained in its announcement:

Now, when you go to AllRecipes.com in search of Thanksgiving recipes, you’ll see the most popular recipes on the home page, chosen by fellow Pinners. Or, if you head to Zappos.com to get started on your holiday shopping, you can browse in-demand products. Need a good book to read while you’re curling up at the fireplace this season? Go to RandomHouse.com to see the books Pinners are enjoying most.

Not all brands are handling the pages in the same way. The API plus a little creativity means these pages can be modified.

The pages will keep up-to-date information and preserve the social elements of Pinterest.

From Pinterest:

The Pins on these sites and mobile apps will frequently update, so you always see what’s trending. If you see something you like, you can Pin it right from the site without having to take a smash from shopping, reading or browsing.

For now, Pinterest says it's working with a choose group of brands for this feature, but no doubt it will open up to all Pinterest users if they see positive results.

For some users, this will be their introduction to see what Pinterest does. But really, the main intention is this benefits our partners, to help them better surface their content and make it easier for people using Pinterest to find out great content.

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