1. Remove Author Profiles on Article Submission Sites
It’s better just deleting the profiles and removing any articles that linked back to your website. The same advice holds true for free or junky online PR capitulation sites. If they won’t add no follow tags to your past releases just delete the profiles.
2. Reject Entire Domains, not Just Individual Links
If you have a link from a site that exists on more than 2-3 pages it’s maybe worth disavowing the entire domain (provided you don’t want your site associated with it in any way) with the Disavow Tool from Google. For example, one of my client’s has a keyword rich link in the side level navigation on another site.
That’s doubly unnatural according to Google. We’ve emailed the owner of the site several times to get the link removed or at least make it nofollowed, but never heard back. You can stake that domain is the first one in the disavow file we submitted. As far as we can tell that link never sent any traffic and the client isn’t even sure who formed it in the first place. Their former SEO provider isn’t talking so we’ve taken the matter into our own hands.
Keep in mind we don’t know for sure how rapidly Google takes this in turn into account so there is no telling when those disavowed links are no longer being held next to you.
3. Take away Profiles from Spammy Bookmarking Sites
Bookmarking sites like StumbleUpon really send a lot of traffic to websites, but as for sites like FolkD? maybe not so much. While those social bookmarking sites used to be a truthful way to build up a few additional links, like any good link building tactic the spammers took it to a whole new level and ruined it for the rest of us. If old social bookmarking profiles aren’t delivering traffic to your site, don’t bother keeping it around. Delete the profile and any links tied to it.
Depending upon how bad your link profile was when Penguin hit, these tactics could destroy your link profile in a matter of weeks. As terrifying as that is, sometimes you have to start from scratch if you want to undo a penalty. While you working on removing the bad links, take time to focus on earning a few good ones to level out your link profile.
Keep investing in your content marketing and social media efforts and look for new business partnerships and promotional opportunities that will introduce your brand to new audiences so you don’t have to rely so heavily on Google. Above all else just know that you are not the only one going through this hurting process and you can learn from others as you go.
you might also like: The shock of Penguin 2.1
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