In this post-Penguin era, you have maybe heard over and over that the quality of your backlinks is more significant than the quantity. Well, it’s true. Ever since Google’s Penguin algorithm started wreaking havoc on website rankings, the types of inbound links that are secure for your website have dwindled. Here are four that are still safe and helpful.
1. Great Content Attracts Great Links
Amazing, engaging content attracts awesome inbound links, so a great content strategy should be one of the first priorities for your business. Here are some wealth on how to build a content strategy:
Google newly made it clear with the addition of “in-depth articles” in its search results that article length is now a factor for authority and ranking. Google’s in-depth article section features articles that are typically over 2,000 words. These high-profile posts get a particular section on the first page of Google’s search results.
Great content has extra advantages. When you ask editors and webmasters to allow you to contribute via guest blogging, you’ll be met with much warmer responses if your existing content is stellar.
2. Guest Blogging: My Personal choice
Guest blogging is a powerful way to recover your Author Rank while creating inbound links. These links can help build your individual and company brand knowledge while driving targeted traffic to your website. When your articles are available on highly authoritative websites like Huffington Post, Forbes, or Entrepreneur.com, your name and your brand will gain credibility, authority, and trust from the site’s readers. A series of guest blogging articles can also result in lots of referral traffic as readers click-through to your other work on your website
3. Infographics
Infographics are a influential way to visually represent large amounts of information. In cases where statistics and facts would make a reader’s head spin, infographics can tie all of this information into one easy-to-understand image.
Infographics are a huge way to get links, too. Many websites will link to infographics or embed them within their own articles because they offer strong visual support for readers. For more information in how to use infographics effectively, see “The Definitive Guide to Writing and Promoting a Viral Infographic.”
4. High-Quality Local and Industry-Specific Directories
Most businesses will benefit from registering their company information on Google and Bing. Sites like getlisted.org and Yext.com will help register your company information on additional quality local directories. Trade associations can be a great way to get into industry-specific directories.
No Secret Sauce essential
For most reputable SEO firms, there is no “secret sauce” that they are averse to share with their customers. The right firm will work with a company to make a plan that’s suitable based upon your goals, existing link profile, and budget.
Conclusion
Link building is a time-intensive process, but it’s also part of a much broader approach of content marketing. Publish amazing content and you’ll be rewarded with inbound links, traffic, leads, and sales. Whether you construct your own links or hire a content marketing agency to assist with your efforts, have a plan and budget in place for SEO in order to grow your business.
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