Most people, businesses, and brands wish for the information that appears first in search to be positive and, preferably, controlled by them. Another great explanation to build links to your social profiles – especially internal links from the social network itself – is to boost the authority of the profile or page.
There's no ultimate answer on how social networks like Facebook choose to rank pages in Graph Search, or how Twitter chooses to rank profiles in their search. But one could assume that the number of mentions a profile or page gets, particularly high authority ones, could have an impact on their rankings.
How to Build Links to Social Profiles
Now that you know a few reasons why, let's look at a few ways you can build links to your social profiles.
Website Links to Social Profiles
If you don't already, you should definitely link to your major social profiles from your website. There are tons of different ways to do it:
• easy text links in author bios on your blog.
• Links by small social icons in the header, footer, or sidebar of your website.
• Official follow, like, circle, and connect badges .
Not only will these help boost your social following, they will create official links linking your main online platform to your social networks.
Also, don't forget about other opportunities to link to your social profiles, such as in author bios on sites you add to, forums that ask for your social profile usernames, local review sites that have the choice to add your social profiles, and pretty much any other chance you get to link to your social profiles.
Twitter Bio Links
While they are nofollow links, one way to create backlinks from multiple personal profiles to one main company profile is to talk about the company profile in other profile bios.
If you judge the authority of each Twitter user and number of followers they have combined, those could easily be considered some high authority backlinks to the HubSpot profile.
Want to make this work for you? Simply ask your employees who are dynamic Twitter users to include your company's @username in their profile bio!
Facebook Page Links on Profiles
Similar to linking a company's Twitter handle to employee's individual Twitter profiles, you can also link a company Facebook page to employee's personal Facebook profiles. Unlike Twitter profile links, these links are do follow.
Again, you're talking about getting a link to a company page on Facebook profiles with elevated authority and, in many cases, lots of followers.
Want to make this work for you? Simply ask your workers to add their current job information to the Work and Education section of their profile's About information. Make sure they hover over the company name to make sure it is actually linked to the Facebook page and not an empty Facebook places page .
Want to make this work for you? Simply ask your workers to add their current job information to the Work and Education section of their profile's About information. Make sure they hover over the company name to make sure it is actually linked to the Facebook page and not an empty Facebook places page .
Cross-Promotion among Profiles
Another way to build some high authority links to your social sites is to do a slight cross promotion. Google+, for example, asks you for your profile links on the about tab for your profile or page. Take benefit of these to create dofollow links to your social profiles and pages.
Pinterest allows you to attach to Twitter and Facebook, thus adding a nofollow link to each on your Pinterest individual or business profile.
Any time one social network asks you to link to another, take benefit of it as a way to interlink them all together.
Pinterest allows you to attach to Twitter and Facebook, thus adding a nofollow link to each on your Pinterest individual or business profile.
Any time one social network asks you to link to another, take benefit of it as a way to interlink them all together.
Link Research
Just like you research back links to competitor’s websites, you can research links to their social profiles as well.
The Instant Backlink Explorer from CognitiveSEO allows you simply go through a URL of a social profile and review the pertinent data about your social profile backlinks, such as link growth:
The Instant Backlink Explorer from CognitiveSEO allows you simply go through a URL of a social profile and review the pertinent data about your social profile backlinks, such as link growth:
An extra advantage of Building Links to Your Social Profiles
Do you know what the best part of these strategies is? Each will help you boost exposure for your company, which means more followers, fans, and leads.
Even if you don't consider in the power of building links to your social profiles for rankings or other reasons, do it for the sheer boost in exposure. It's worth it.
Even if you don't consider in the power of building links to your social profiles for rankings or other reasons, do it for the sheer boost in exposure. It's worth it.
you might also like: FREE Tools for Measuring Social Media achievement
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