The new “like” and “share” buttons can be embedded on websites, cheering readers to recommend or show content to others. According to Facebook, these buttons increased the amount of liking and sharing activity by 5 percent. The company revamped the buttons back in November, but waited until today to roll them out to the common public.
As for embedded posts, you can now adjust the width of what you’re embedding, which gives people more manage over how embedded posts appear on websites. And for people accessing Facebook on mobile, embedded posts will mechanically scale to the screen size.
So if you want to embed, say, a music video posted by awesome Minnesota-based rapper Lizzo you can now control how wide it is. Strangely, you can’t control the height. Width wise, you have to stay between 330 and 750 pixels, presumably to prevent distortion.
Neither of these changes are major, but they emphasize how significant public sharing is to Facebook’s plan for the future.
Even small adjustments can yield major traffic increases for shared content on Facebook, and since the company is doing everything it can to shift users into making their posts public and cheering them to share newsworthy content, optimizing this type of feature is important. Earlier today we reported about how Facebook is trying to help companies discover what users are saying, and that requires user info to be public.
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