Pinterest’s latest iPad upgrade is all regarding quantity over quality. Not saying this is a awful thing, I’m just telling you how it is.
The familiarity begins with a new interface that is modern and shiny. The bottom navigation buttons make it easy to switch between the home view, search and pinning pages. But the real secret is in the new pinning sidebar.
Touch and hold anywhere on the page and you’ll get a wheel of circles. The options vary depending on where you are. If you’re on a board or an image close up that’s not your own, you get Pin It, Like, or Send. Send opens the sidebar so you can add a message and choose a beneficiary from Facebook or your iPad contacts.
If you perform the same touch and hold action on one of your own pins the options alter to Pin It, Edit or Send. Pin It lets you add it to another board. Send is the same as above. Edit opens the sidebar so you can add or change the description field. You can also switch boards or erase from here but there doesn’t appear to be an option to change the URL.
I found the edit tool to be clunky on the iPad but it will do for a fast fix.
Again, the whole point of this menu is to support quick pinning and sharing. You can plow through dozens of photos in your feed, liking and pinning with fast finger flicks and you never have to open or close a new page.
Sometimes when you touch and hold you get a light bulb icon which takes you to related pages. This is wonderful for discovery but I couldn’t figure out how to make it work consistently.
Overall, this update should encourage shoppers to pin and share even more photos than ever. The only downside is that pinning isn’t buying. Personally, I think speed is your enemy if you’re trying to get consumers to convert. If brand recognition is your goal, then you’re good to go.
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