Accommodating Guest Post Good, Bad or poisonous

As Google rules have tightened and link building becomes harder and harder to achieve, some companies have adopted a straightforward guest-posting policy. By hiring a few writers to talk up their products and services, they can get a few links in return, and they might even move up a speck in search engine results.

A lot has been said about this exact phenomenon. But as a business owner and blog administrator, you might also consider accepting guest posts on your own blog. Doing so could permit you to reap some of the same rewards, but there are also a number of situations that could be problematic, should you accept these posts. Some might crash your company’s online reputation, and in serious cases, some could land you in court.

The Good Parts

Accepting guest posts often means accepting hundreds of new viewers. Guest bloggers are expected to share links to their printed pieces with their own followers via Twitter, Facebook, and Google+, and each share could result in a fresh fan that follows the blog on a regular basis. If building traffic to the company website is the idea of keeping a blog, using guest bloggers seems ideal.
Similarly, using guest bloggers can give a small company some much-needed cred. An expert view written by someone with years of experience in the industry can lend a shine of expertise to the company website, even if that company is new and has very small experience at all.

The Bad Parts

Sadly, accepting guest posts can also guide to some tricky reputation management problems, particularly if those posts aren’t monitored in any way. A writer with a bone to pick could discuss a person, a company, a place or a thing in a disparaging manner, and if the word got out, that post could quickly zip through cyberspace and become a world-wide phenomenon that tarnishes the status of the company that hosts the blog. Publishing the piece can seem like tacit approval of the words that appear, and it can be hard to undo the damage.

Editing the pieces might not help, either. Section 230 of the Communications Decency Act is designed to help defend the owners of websites from the actions of third parties, including guest bloggers. But as the Electronic Frontier Foundation makes clear, adding in a few key words, or amending a few option phrases, could be seen as contributing new content, and that could leave the blog owner open to lawsuits.

Outstanding a Balance

Many blog administrators aim to protect their companies by crafting detailed rules about the kinds of blogs they will and will not publish. These same administrators might refuse pieces out of hand, when the blog entries seem a little too unseemly, or they may ask writers to rewrite those pieces and submit them again. Clear, well-defined rules allow these companies to communicate clearly with their guests, and they can keep editors from taking chances with content that could cause the company damage.

Administrators also craft public statements about their problem, when a guest blog is in play. A simple statement of deniability, suggesting that the writer is the cause for the opinion and not the owner of the blog, might be enough to keep a company out of the courtroom, should disaster strike.

But from a reputation management viewpoint, it’s best to simply deny any blog entries that seem too risky. Controversial blog posts can spread long before a company management has a chance to delete the offensive data, and some consumers have long memories, when the issue involves discrimination, libel or some other form of bad behavior. By reading over each and every word before posting, and ensuring that nothing untoward is contained within, blog administrators can do their best to gather the rewards of accepting a guest post, without damaging their companies in their quest for new viewer.

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5 Go-Tos To Create On the internet Opinions Perform For Your Business

By now, everyone knows that on the internet opinions can have a remarkable effect on consumers’ buying choices. Ultimately, a single review — good or bad — can tip the scale in support of one company over another. No doubt, the power of opinions on Google+, Howl, Angie’s List and other local internet search internet directories is constantly on the mount.

Evaluation popularity in look for outcomes is also increasing, as they often appear for a business just below their company website and make up most of the corresponding top 10 look for results.

Major search and evaluation sites weight on the internet opinions very extremely, and the on the internet “word-of-mouth” reliability they offer small companies is huge. Opinions are silver details for regional promoters, and without them, many companies risk not being found in regional internet search results.

However, it has not been easy for small companies to produce opinions, particularly outside of the kindness industry. Indicating the task, Saurage Research found that while 84 % of People in america say testimonials impact their purchase choices, only 28 % have published opinions — often when they have had a bad experience rather than a positive one. In addition to that, in order to minimize bogus opinions, many genuine opinions are getting trapped in website filters. (We’ve all heard about Yelp’s overactive review filter.)

Opinions are crucial to online exposure and in getting results in convert. Amazingly, a product or business can win the overall online exposure game — showing high in search results — but then lose probability interest or a client cause because they either have adverse opinions distributing the web or, more intense, no opinions at all.

With all of these difficulties, how can regional marketers make use of online reviews for the best regional internet search visibility?

1. Analyze Present Evaluation & Online Reputation. Small businesses should first assess their exposure across major evaluation websites and internet directories, e.g., Angie’s List, Google+, Howl, YP.com, and any relevant vertical-specific evaluation websites. If a company does not have a existence on these sites, they should create or upgrade their record or company information to improve SEO. Once a information is created, businesses get notices when new opinions are posted. Tracking current opinions and opinions from customers is also a good way to see how employees are doing across many or a few company places.

2. Deal with All Feedback

It might seem natural to address only adverse opinions, but entrepreneurs should react to all scores and opinions whether positive or negative. This makes an outstanding effect on all prospective buyers studying reviews.

Furthermore, adverse opinions have the prospective to remain online for years, so it is very important cope with any problems easily and offer quality for the customer. As long as almost all opinions are not adverse, people will value the organization's professional strategy and responsiveness.

3. Develop Evaluation Creation Into Workflows

Asking for online opinions should not be frustrating, and small businesses need to allow their team to encourage faithful customers to provide reviews. Putting a Howl tag on the organization's door, offering clients a printed card with guidelines on how to keep a review, or even just making a spoken demand, are all perfectly genuine ways to motivate clients to keep feedback. Testimonials are some of the most powerful promotion material available to companies and have the biggest prospective to impact new customers.

If easy is set up for workers to demand a fast evaluation — it might even be useful to offer workers rewards for getting opinions — the selection and marketing of opinions can be easier. For certain service-based companies, e.g., redecorating companies, asking for a review via a video or taking a picture with a client and the finished job quickly reveals the natural seal of acceptance and is easily distributed across public networking channels.

4. Amplify Good Reviews

When a small business produces excellent opinions, it should always use those recommendations to their benefits by publishing them on their website and/or Facebook or myspace page, such as them within a company publication and discussing them with workers, since excellent opinions provide as a excellent group spirits booster. Companies need circulation these opinions as extensive as possible since they illustrate their high quality or authority part within their industry.

Evaluation filtration's are a double-edged blade for regional businesses. On one side, they can be very beneficial for removing adverse opinions published by a opponent or an unjustified, wild customer. They can also avoid good opinions published by actual individuals from creating it online.

5. To avoid this from occurring, small businesses should “follow” Howl evaluators who have published positive, strained opinions in order to increase their credibility. How evaluators can often help force their opinions through the narrow if they complete their information information by including a picture, linking their information to their Facebook or myspace page or providing opinions on a frequent basis.

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Steps That Will Give Your WordPress Blog an Efficiency revolution For 2014

 If you’ve been thinking about updating your blog for the New Year, but are anxious that it might be overwhelming,

There are eight easy things you can do to update your blog to help you work more efficiently and make your blog more competent at bringing in leads and hopeful sharing. 

And the best part: You don’t need to use a dime to implement any of the tips. If you have a crucial understanding of how to use WordPress and minimal design skills, you are all set.

Are you ready to see a boost in your blog’s metrics for 2014?  Here’s what you need to do:       

1. Create CTA Footer Images

A call-to-action (CTA) footer image is a clickable image that you insert at the bottom of each blog post. These images are an professional way for business bloggers to promote resources, products or a specific message to their readers. On most really popular blogs, like Hubspot’s, you will watch they always use CTA footer images.

My company blog, Socially Stacked, uses a CTA footer image at the bottom of every blog post to feature one of our newest eBooks or PDF downloads. When readers click the image, the free resource instantly gets downloaded onto their desktop. Here’s an example of the CTA footer image created for a recent eBook.

HubSpot uses CTA’s to cheer readers to download their resources and promise to their blog.  It’s best to create multiple CTA’s for the bottom of your posts and rotate them.
To generate these CTA footer images, we use Photoshop to design bar images that are the width of our blog post column. Once we’ve shaped them, we upload them into the WordPress Media Library and type “CTA” in the account box of the image.

 This way, after we write a blog post, we can easily search “CTA” in the Media Library and all our CTA footer images will appear, making it easy for us to exchange them. The next only some steps are as follows:

1.    one time your CTA footer image is inserted into your blog post, click the landscape icon to edit it.

2.    In the “Edit Image” tab, insert a link in the “Link URL” section that is appropriate to your CTA footer image. For instance, if the CTA footer image we feature is about our newest holiday eBook, in the “Link URL” section we insert the direct download link for the holiday eBook.

3.    Click “Update” and you’re done!

2. Set up Tracking Links

For 2014, commit to using tracking links on your blog. Tracking links will help you befall a whole lot more efficient at tracking the return on your blog’s content. The link-tracking software that I use for ShortStack is Improvely — the least-expensive plan is $29 a month and well worth the investment.

Improvely links are awesome because you can use them anywhere: an ad, highlighted text, a newsletter sign-up button, etc. When a reader clicks on the benefit that has an Improvely link in it, you are then able to see in Improvely’s dashboard whether any of those properties produced any conversions.

All of our blog’s CTA footer images have Improvely links in them. To do this, after you’ve uploaded your CTA footer image into a blog post, edit the image’s Link URL to be an Improvely link — it’s that simple!

Using Improvely links in the CTA footer images allows you to easily analyze which of your CTA footer images are clicked most and which are converting the most blog readers into blog subscribers or check users.

3. Permit For Pin-Ready Blog Post Images

Pinterest has become one of the web’s top social platforms and is a huge source of traffic for a lot of blogs. To make your blog content more Pinterest friendly, keep this one little trick in mind: After you’ve updated your blog post images, edit your image’s “Title” and “Alternative Text” sections to have the same title as your blog post.

Doing this helps with your blog’s SEO and it makes it so that when a reader clicks on either your blog’s Pinterest plugin or share button, your blog post image is ready to be pinned right away. anything copy you put in the “Title” option of your image will appear as the pin’s description copy.

4. Download Tweetable Code (the way The New York Times does)

In August of 2013, the New York Times tested a new characteristic in one of their online articles that allowed readers to tweet highlighted quotes from the story. According to Mashable, the publisher reported that the story they tested the new characteristic with first was shared approximately 11 times more than their most accepted Times stories in the past month. Even if you get a much smaller bump, it’s a very simple way to highlight chunks of tweetable text.

You can download Tweet to Code and learn how to use the characteristic on your WordPress blog. Also, if you’re thinking you’d rather not have to download something to your WordPress blog, but you love the feature, there are other options. Consider using a simple and free online tool like Click to Tweet to create highlighted, tweetable text pieces within your posts.

5. Install Twitter Cards

Installing a WordPress plugin that enables Twitter Cards makes your blog’s content pop in the Twitter feed. When one of your readers uses your blog’s Twitter button(s) to share a link to one of your Twitter-card enabled post, their tweet will feature intro text and an image from your blog articles in the tweet . The more noticeable and attractive your blog’s content is in the Twitter feed, the better, and the more likely it is to be shared.

Installing Twitter Cards to your WordPress blog is a little tricky and can take some developer skills. If you’re serious about using Twitter Cards, I recommend you do a little research on them share with your business’s on-staff developer. Websites like GitHub.com offer great resources for those involved in learning more.

6. Launch Google Authorship

Google authorship is more influential than it looks. When you set up Google authorship on your WordPress blog, it connects blog post authors’ Google+ accounts to WordPress. The instant change after you do this is that your Google+ profile image and byline is featured in search results pages.

The deeper advantage of Google authorship is that it makes your blog’s content stand out in search results. According to heatmap eye-tracking studies, discussed in a great blog post on Buffer’s blog, rich snippets  are more eye-catching and get more clicks — the research proves it.

If your blog’s writers previously have Google+ accounts, establishing Google authorship is a breeze. After you “link your Google+ profile to the content you create” there are just a little more simple steps. 

7. Add Twitter Buttons

If you want to use your WordPress blog to boost your brand’s number of Twitter followers, use Twitter buttons in your posts. They’re incredibly easy to use and customize.
To add Twitter buttons you can start by heading to Twitter’s resource page. There, choose the Twitter button you want to use in your blog post, then copy and paste the code Twitter gives you into WordPress’s “Text” tab of  the post you’re working on. And boom, you’re done! If you covet, check out the new feature in preview mode before you publish your article.

8. Join Blog to An RSS Publisher

It can be time-consuming to log in to each of your brand’s social platforms to post about your newest blog article. To save time, use the free tool IFTTT — it stands for “If This Then That” and it allows you to make time-saving social media “recipes.” What does that mean, exactly? You can easily connect your blog’s RSS feed to your different social platforms.

For instance, you could use the “RSS to Twitter” recipe so that whenever a new article is published on your blog, a link to it is tweeted out on your brand’s Twitter profile. basically, recipes make sharing your blog’s content automatic. And automatic content sharing allows your WordPress blog to be super efficient.

January is the perfect  time to reflect on how you can improve your business’s blog. Whether you’re one of the 37 percent of marketers who say “Blogs are the most precious type of content marketing.” or a small business owner who wants to make your blogging efforts more capable, these eight tips can help your blog perform better in 2014 than it did in 2013.

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Amazing Facebook Tips For You

 If you’re looking for info on production the most of Facebook for your business, see “Effective Ways to Use Facebook for Marketing” and “How to Maximize ROI on Your Facebook and Twitter Campaigns.”

1. View non-public profile photos in full size

You may have run into the question of trying to find someone using Graph Search, only to discover you can’t quite create out their identity via their teeny-tiny profile picture. If said user has set their photo to private (in other words, if they’ve set it to be visible only ‘to me’), you won’t be able to see the full-sized photo.

The Trick

With this trick, you will be able to view any profile picture as full-sized, regardless of whether or not it’s marked as private.

Attention stalkers: Please disregard everything you’re about to read.

How to do it

1. Go to the profile picture you’d like to see and unlock it in a new tab 

2. Go to new tab or window, to the address bar. You should see a portion of the url that looks something like this:

3. eliminate the ‘s160x160’, and hit enter.

Voila! You should see the full sized image in your browser. Note that if the original picture was small, this trick won’t do you much good!

2. Download an entire Facebook photo album

Your brother has just uploaded 500 adorable pictures of his new baby daughter, and you’d like to save them to your computer. How do you do it? One picture at a time! Currently, this is the only way Facebook gives us to download photos.

The Trick

Photo Live to the rescue! This handy little extension allows you to quickly and easily download entire photo albums from Facebook to your desktop.

How to do it

1.    Go to Photo Live and download the extension (please note, while it’s completely free, it does require registration including credit card information, although you will not be charged).

2.    Once it’s installed, you will see a button at the top of your Facebook page when you view a photo album. Clicking on it will download the album as a zip file to your computer.

It’s as simple as that!

3. Mute a conversation

If you’ve ever been roped into a group conversation on Facebook, you’ll be grateful for this one. By default, Facebook will send you notifications on your phone and Facebook page whenever a new response is posted.

Particularly if you’re being messaged as part of a large group, the notifications can get pretty annoying.

The Trick

An easy way to ‘opt out’ of ongoing conversations is to simply ‘mute’ them. This will continue to allow you access to the conversation, however you won’t receive notifications of new comments.

How to do it

1.    Go into the offending message, and click on the Actions tab at the top right corner of the screen.

2.    Click on Mute Conversation, and all notifications will cease.

If you’re part of a group conversation, you can also choose to leave the conversation, however this would mean you lose access to future replies. By muting the conversation, you can continue to read new replies at your leisure.

4. Post a blank status update

Granted, I’m not sure why you’d want to do this. But should the need ever arise to post a completely blank update, you’ll know who to thank!

The Trick

Facebook doesn’t allow you to post a blank update, so if you try to publish a blank post,

Of course, you could just type in a time or underscore and have an almost blank post, but’s what’s the fun in that? If you’re leaving to go to the trouble of posting a blank update, you at least want your friends to be unsure, ‘How did he do that?’

How to do it

To post a blank status update, simply type the following into your update box:

@[0:0: ]

And if you want to have several blank lines – you guessed it – just copy and paste the code onto several lines.

It appears that for some users, a question mark in a black diamond appears rather than a completely blank update. I’m not sure why this works differently for different users, but it may simply be a browser-related issue.

5. stop Read Receipt

Everyone has a friend or client who messages them just a little too much on Facebook. And by default, as soon as you’ve read their message, they will see a note that the message has been read. This puts the pressure on you to respond to the message quickly, or risk appearing rude.

The Trick

While Facebook doesn’t let you to turn off read receipts, there are third party apps that allow you to set up this feature, allowing you to go undetected on Facebook messages or chats.

The Facebook Unseen add-on for Chrome ensures no one can see whether or not you’ve read their messages, giving you an added layer of privacy and flexibility.

How to do it

1)      Download Facebook Unseen

2)      Once it’s installed, you should see the Facebook hidden icon in your brower:

3)      Click on the icon to be sure it’s enabled. When it’s working, you should see the following message:

6. Find out who’s un-friended you

I urge you only to use this one if you have a very solid self-esteem. While Facebook doesn’t give you a way to see who has un-friended you, there are third party apps that will tell you exactly who has ditched you.

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Linking the Google technique in 2014

Now it's instance to show you a accurate linking tactic that may blow your mind. You're about to study how to link "Google style."

Internal Linking    

It makes sense to start any linking operation at your own website.
Begin by running a link check. Fix any broken links revealed.

The next step is leveraging the power and trust that is previously flowing to your website. This is where competitor analysis comes in.

For the unversed, Google Ventures is the venture capital arm of Google. They offer seed venture and growth-stage funding to companies – with Uber, Nest, and Retail Me Not. They are financially forced to build a company, and then sell it at crazy multiples. One means to do that is to drive gobs of organic traffic to their ecommerce holdings.

Websites owned by Google Ventures have direct access to Google. Quoting from their own site "We offer unparalleled (and real) access to Google's massive network of employees and alumni." I think this includes people that know how the algorithm works and how to optimize for it. I can't imagine a improved resource for competitive or relative analysis.

Start your research by navigating to the portfolio page. You will find over 200 companies that Google has invested in. These companies are categorized as: Consumer, Commerce, Enterprise & Data, Life Science & Health and Seed. Look for a related site.

One of my beloved Google Ventures websites is CustomMade. This website is a marketplace for custom-made products crafted by woodworkers, jewelers, metalworkers, and others. The architecture and navigation, however, is perfectly suited for any ecommerce site.
Like most websites, the majority of linking domains point to the CustomMade home page, building it the most powerful page on the website.

What sets CustomMade apart is how they attach that strength. Check out this footer:

Loads of keyword rich links point to group pages. With the Maker & Gallery indexes, they have fundamentally placed a sitemap on the main page. I think it's brilliant. Others have called it spam.
Some might argue that GV sites, by asset of their special relationship with Google would get a pass. I don't believe that's the case here – at least not algorithmically. CustomMade has been affected by various Google algorithm updates, but the present version is generating record traffic:

Because this website has had its ups and downs and is currently on track, it deserves awareness. Particularly if one doesn't have Google as a colleague, but wants to see how Google Developers like Michael Margolis navigate thru SERP turbulence. Margolis' first stab at optimizing the site resulted in a 100 percent increase in natural traffic.

External Linking

Custom Made also employs one of my preferred link building tactics – attracting links form colleges and universities (a.k.a., .edu link building). As with any form of link building, the achievement rate is directly proportionate to the value of the content.
Before sending any link request, you should ask yourself "what forceful reason does this site have to link to me?" If you can't answer that question, there's no point in beating the send button.

Conclusion

For those who have wondered "what would Google do?", now you have an answer. If you're in view of a link building campaign in 2014, following their lead is a fine place to start.

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Make a Better connection between the Clients and SEO Provider

 Here are 15 pieces of advice that will help you build a better relationship with your SEO provider.

1. Be sincere About What You've Done in the Past

 This is maybe the most critical piece of advice. Lots of clients have done some shady things that they might not have fully hidden were being done, and many have known exactly what was being done and just chose to ignore the repercussions.

Be honest about what was done. It's rare to find someone who hasn't done some sketchy marketing at some point. We're not judging.

Good clients will explain what they have done so their source can find out how to fix it or counteract it faster, if needed.

2. Don't Immediately Blame Links When Something Goes Wrong

Don't instantly blame links if your SEO service provider has built one for you and you've just messed up your robots.txt file. Also, if your SEO provider has built some great links and your site skyrockets to the top of the rankings, generating lots of new traffic and conversions, don't try and insist that it had nothing to do with their work.

3. No shock URL Changes

Don't change URLs without 301ing them or telling your SEO provider about it. If you've provided some targets to work with and they are suddenly 404ing, that's awkward. Webmasters start to get cranky when you have to go back and ask for a change.

4. Share Access to Webmaster Tools and Analytics

If your SEO provider can't see what's happen, it's much harder to do a good job. Sure, we can bug you for this info, but it's much easier if we can dig in and not have to wait for you to come back from your weeklong holiday so we can get the data we need.

5. Answer Questions

I can promise you that I have never once asked a client a question just because I was being nosey. If I ask whether you've just changed 100 URLs, to go back to harping on that one, it's because it affects my work.

If I do have access to your analytics and ask if you've done anything on-site that could account for the sudden fall in traffic to a specific page, again, it's not just because I have nothing better to do than ask unrelated questions.

6. Listen to Our Advice on Risk

Not to be humorous here, but if someone who doesn't mind buying links tells you that your link buying plan is just too risky, you really, really should listen. If we stand to make more money off building more links for you but we say we shouldn't do it, it's because we really believe that you're playing with fire.

7. Don't Employ Multiple Teams or People to do the Exact Same Thing

If you do this and both (or all 10) of us wind up getting relations on the same site, don't complain about it and try and make some of us go back to the webmaster and get them detached.
8. Don't Share Someone Else's secret Information

If you send your provider something that is clearly marked as being "for your eyes only", all your provider will think is that one day you'll be sending their confidential information to someone else.

9. Be obvious About What You Want

Don't start out asking for one service and then run your provider all around until you at last admit that what you really want is something totally different.
I've written up loads of consulting proposals for clients who asked for one specific service. Then, after spending loads of time on it, the clients admitted that they really just wanted me to go buy a bunch of links for them. If you want paid links, then say so.

10. Ask Why a Service Costs What it Does

We'd rather explain pricing to you now than receive a complaint about it later. The more you know about what we do, the better.

11. Don’t Ask About Price Matching

Don't give us pricing information that you've pulled off the site of some offshore SEO firm that no one's ever heard of and expect a provider to meet that price. If you do and your SEO provider says OK, be very nervous.

12. Be Fair About customer Examples

Don't freak out if your provider can't give you the example you want when you're trying to decide if they are the right fit. Sometimes there are iron-clad nondisclosure agreements in place.
However, please be friendly to ways that your provider can prove its worth without violating client confidentiality.

13. Any Good Link Builder Knows About More Than Just Building Links

If you're asked to support your new content socially to give it more attention, take that recommendation. Don't just think that because you can't immediately tie social to links, it means the advice is worthless.

If you're told to do a few things to speed up your homepage load time since it keeps timing out, listen. Link building is much easier when a site's worth linking to, you know.

14. Don't Focus on What Your Competitors Are Doing

Don't frequently point out what your competitor is doing that violates Google's guidelines and ask why we don't just imitate them.
For one thing, your site is not the same as their site. For another thing, if you build a profile based on someone else, you're contributing to a footprint, and that's not a good thing.
Would you want them copying you? No.

15. Don't Try to Get Something for Free

I doubt you'd be able to find a decent SEO who doesn't end up giving away way too much for free. Many of us are really nice people who are willing to share what we know and help people.
But there is a limit.

If you want to pay for an audit, then get a quote and pay for one. Don't try and weasel out pieces of an audit for free each month.

If you're paying for a service, stick to the scope of your contract. Asking a question here and there is OK, but if you want someone to spend 2 hours on the phone walking you through how to do something, expect to pay for that time.

Summary

It's critical that you're honest and willing to listen to your SEO provider.
You know how a lawyer wants to know the truth so they can best defend someone? While I understand that's a bit of an outlandish comparison, I'm still going to make it.

If you're paying us for our expertise, then accept that relationship and realize that most us do actually want to do a great job for you. The more we know, the better we can achieve.

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Pinterest buys VisualGraph to enhance Image Recognition

 Pinterest is refining its application capabilities with achievement of startup company VisualGraph, an image recognition and visual search platform. 

Many speculate this move not only primes Pinterest to be a premier image search engine, but also an ideal environment for advertising. 

Today, Pinterest's search functionality relies heavily on user-generated text and association of images into categories. And it works well, but it's not always the most relevant.

VisualGraph was co-founded by former Googler Kevin Jing who worked on Google's first image processing application reverse in 2004. VisualGraph will help Pinterest with image recognition beyond the standard arrangement by users.

 The two-man operation at VisualGraph will join Pinterest as part of the attainment.

VisualGraph gives examples of how its technology helps make sense of images; not least of which include cars, fashion, and textured objects.

It's no secret Pinterest is working on its monetization approach. This move could be one more step in delivering relevant ads to users in the future, perhaps starting with its "promoted pins" offering. It'll no doubt also aid in Pinterest's "related pins" feature.

VisualGraph will be Pinterest's fourth achievement, and one of many strategic partnerships it has leveraged to integrate itself into the daily life of web users everywhere. 

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