When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a plan that I love, but it’s a cakewalk when compared
to other advertising mediums: Google PPC & Bing Ads. (In terms of
overcoming the learning curve.) In case you’re wondering, Google reached this
statistic way back in 2007. It’s estimated that it might be above or around the
figure of 2.5 million advertisers.
Despite being a bit easier for the little guy to learn, you
should know that people do not primarily come to Facebook to buy, but rather to
meet people and communicate with friends and family. Additionally, the majority
of print and TV channels are using the platform to build brand awareness rather
than getting a sale right away. Quite a difference I might add!
You’ll find that more and more small businesses are flocking
to this advertising medium. Local business owners like the interest targeting
which allows them to aim and target very precise audiences or groups of people.
In an effort to draw even more advertisers to the platform, Facebook just
released their new Facebook for business, Success Stories page. If you’ve got a
success story or you want some advertising tips, check it out.
Do you use facebook advertising in your business? Please
share your experiences below :)
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