A new video by Google’s head of search spam, Matt Cutts,
talks about how potentially using rel=”author” structured data can help
Google’s Web spam team get better search quality.
Matt Cutts explains that moving from the anonymous Web to a
Web with individuality helps Google understand the authority and trust of the
person writing that content. It can help recognize a spammer from an author
with a lot of authority and credibility.
The example given by Cutts is of our own Founding Editor,
Danny Sullivan. If Danny writes something in a low PageRank forum, Google may believe
that post written by Danny with more authority, despite the overall
domain/forum it was written on having low PageRank.
Here is the video from Matt:
Nice information
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