Yesterday, I read a post about future Google penguin update
by Berry Schwartz. In that article he talked about the release of new penguin
update soon. I thought Google had slowed down its back to back updates chain
from 24 January 2013, but this update made me to rethink about ways to stay
safe from the impacts of the approaching Google updates.
As Google is trying to get better the quality of search
results, many previous techniques do not work now. After research I found some
techniques which can be successful to avoid penalty from Google penguin
updates:
Content Marketing
Creating and sharing an informative content to get the
attention of people to market business online is all about Content Marketing.
Sometimes people think that blogging is the only way of content marketing, but
they are wrong. Here I am explaining all possible ways of online content
promotion:
Promote your content socially amongst your friends and
colleagues on different sites like Facebook, twitter, Google plus etc.
Promoting the content in the form of videos on different
quality sites like YouTube, Vimeo,Viddler etc.
Documents, slides and PDF are also good ways to share
content on dissimilar websites like, Docstoc, SlideShare and AuthorStream.
“By creating almost 50 infographics, we were able to make
over 2 million visitors and 41,000 backlinks for under $30,000”- as quoted by
Neil Patel (Co-founder of Kissmetrics). So it is excellent idea to use blog content
in the form of an infographic and post it on different sites.
Guest posting is also one of the best promotion techniques
to increase awareness about your products and services. It helps to construct
more links for your blog or site. Interviews posting is also a possible way to
engage users on your blog or site.
Podcast is another good way to use your content in audio
form and then share it on other sites.
Content on a blog alone is like “a tree falling in a forest
and no one is around to hear it”-Wikipedia. So you should know the mediums that
people are using to share their contents.
Social Media
Social media sharing is the finest practice to connect or
attract users through social media sites. Social media sites allow people to
like, share, update and join activities & gain traffic from people that are
using the social sites.
Why people are connected with different brands and
businesses publicly? What people find in those brands”? The answer is simple.
People are connected with a brand in social media due to three basic factors:
For enjoyment like “Barack Obama”, people are encouraged of
his personality and people enjoy updated information on their Social Media
pages.
35M Facebook likes
2792315 Google plus ones
139K Twitter Followers
For interest like “Ford Motor Company”, people love cars and
are interested to know more about the advanced features and quality design of
new cars.
1.8M Facebook likes
2,068,190 Google plus ones
199K Twitter Followers
For information, a good example is “SEOmoz.org”. It is an
organization which provides information linked to internet marketing.
109K Facebook likes
33,133 Google plus ones
208K Twitter Followers
I read one article on Mashable about “Social Media Lessons
from a Successful Food Truck” and I learned some very good things about social
media promotion:
Linking of social media sites makes it easy to endorse
content from one site to another automatically.
Social media is not only about engaging people but is also
about encouraging them to vote, like and share your information among their
friends too.
One thing I like the most is sharing “the story’s behind
your brands”. It inspires users to follow you and grow your business in a cost efficient
manner.
Site Structure and Navigation:
Site structure and navigation is a very significant factor
as it influences SEO authority of a website. An organized navigation structure
not only help visitor to locate about what he is searching for, but also
encourage the people to search other sections of the site also. An optimized
web page structure is a good practice to make your website SEO friendly. It is
also significant to direct the course of link equity throughout the site.
I will not talk much about the patterns of site structure as
you can easily find several examples on internet. I just want to share the significant
factors to design the site structure and navigation properly.
It is always necessary to connect each page of website to
the home page so that when visitors go deep in the site, they can get back to home
page with just one click.
A breadcrumb trail is helpful to navigate visitor within the
site. It enables user to know at what page they are and also helps them to get
back on parent page easily.
Internal linking of web pages is very significant to control
and decrease the depth of website.
batter news..
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