Google’s Distinguished Engineer Matt Cutts has announced
that a new ranking update, one that targets spammy queries is now live.
Separately, Google is warning that if you have a bad mobile website, your
search rankings will soon be hurting.
New Ranking Update for Some Spammy Queries
The ranking update for spammy queries, which will impact 0.3
percent to 0.5 percent of queries in English, shouldn’t come as a surprise to
most. This was one of the changes we were told by Cutts to look forward from
Google this summer. . Cutts particularly mentioned that the change would affect
queries such as “payday loans” on Google.co.uk and pornographic queries.
The ranking update is a work in progress, Cutts noted on
Twitter, adding that it’s an “a multifaceted rollout that will be happening
over the next 1-2 months.”
Smartphone Rankings Changes
Bad mobile SEO will cost you. In a post on the Google
Webmaster Central Blog, Google warns that “we plan to roll out several ranking
changes in the near future that address sites that are misconfigured for
smartphone users.”
Google called out two specific areas in their blog post –
faulty redirects (“when a desktop page redirects smartphone users to an
irrelevant page on the smartphone-optimized website”) and smartphone only
errors (when “sites serve content to desktop users accessing a URL but show an
error page to smartphone users”).
Google’s advice on properly configuring your mobile site:
“Try to test your site on as many different mobile devices and operating
systems, or their emulators, as possible.”
In addition, just as site speed has played a part in
Google’s web search ranking algorithm since 2010, you can expect site speed to
have an impact on the rankings of mobile sites, Cutts announced at the SMX
Advanced conference.
No comments:
Post a Comment